This group has a more traditional office-based workstyle and feels more productive in the office at their personal desk. They crave consistency and simplicity in the technology they use. In a typical enterprise, 5% of the workforce will be in this segment.
With a more progressive, office-first workstyle, this group is very comfortable with remote collaboration technology. Many work in open office areas which can be noisy. In a typical enterprise, 16% of the workforce will be in this segment.
This group has a tech-savvy and highly collaborative workstyle, but they spend the majority of their time outside the office--usually at home. They do a lot of collaborative work and are often a main speaker in meetings. In a typical enterprise, 36% of the workforce will be in this segment.
Workers in this group have a highly flexible workstyle and move between locations in a typical day. Delivering a seamless experience as they transition between spaces is paramount to their success. In a typical enterprise, 21% of the workforce will be in this segment.
Compared to other personas, this group spends the most time working on-the-go. Optimizing the mobile experience to support connectivity and portability will be key to their productivity. In a typical enterprise, 4% of the workforce will be in this segment.
With a highly influential, collaborative and mobile workstyle, this tech-savvy group feels productive working from anywhere. Consistent, high-quality experiences across locations are critical. In a typical enterprise, 16% of the workforce will be in this segment.
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